Work
Here is a selection of my work from my various roles as a design leader and hands on practitioner working across a wide range of industries.
A Product Vision for PokerStars
I led an innovation programme to define a bold, future focused poker vision 2030+ for the World's largest Poker community capturing emerging opportunities, resonating with players, and setting a clear course of action for PokerStars.
Fusion Design System for PokerStars
Building a design system from scratch for PokerStars entire digital ecosystem. This included establishing a comprehensive brand aligned component library laying the foundations for scalable growth and best design practice to use across the PokerStars network of Flutters portfolio of brands Betfair, Sisal, Snai, Paddy Power, SkyBet and FanDuel.
The Slotlist
The Slotlist, gives PokerStars Casino players a chance to discover a selected new game each month, creating a clear moment that customers can look forward to. Making each release feel different and memorable, with more depth, story and excitement than a typical launch.
Jewson Website
Jewson the largest builders merchants in the UK with over 600 branches, they supply building materials, tools and services to trade professionals and DIY customers. I built a design function as part of a huge digital transformation programme which included building a new website and apps on a new e-commerce platform.
Self Service at Jewson
Improving the account management function for Jewson customers was critical for their trade customers to let them manage their credit accounts online by enabling them to pay bills 24/7, track order status and view reorder.
Capital One Rebrand
Capital One a large US bank launched as a credit card provider in the UK in 1997 offering a wide range of credit cards suited to individuals needs. The brand was looking dated and in need of an update. I lead a rebranding project across all it's channels.
