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Inspired Design Leadership
Leading teams to think bigger, push boundaries, and bring bold ideas to life through thoughtful, human‑centred experiences that deliver business impact.
Measurable ROI
58%
Saint-Gobain
Year on year increased customer retention and improved satisfaction.
40%
PokerStars
Reduction in design production by introduction of a design system.
£1m
Capital One
Saved by bringing the creative marketing team inhouse.
20%
Daily Mail
Increase in online bookings from the MyMail Travel site redesign.
About
I'm seasoned design leader who brings strategy and craft together to shape large scale products and build successful teams to deliver them. I’ve led design across complex consumer and enterprise platforms, helping organisations grow through digital transformation to deliver commercially successful experiences.
I care deeply about building strong, collaborative cultures and creating work and environments that feel intuitive, purposeful, and human, turning complexity into clarity.
Here is a selection of my work from my various roles as a design leader and hands on practitioner working across a wide range of industries.
Worked for Top Global & UK brands
Don Fotsch
CO-Founder BDS AI ( PayPal, Apple, Alumi)
“Julie is the ideal combination of creative spark and fast focused implementation. I hired her into the Betfair team and could not have been more pleased with the results."
Steve Homan
CTO Instant, Metapack, DMG
"Julie brings a wealth of experience along with huge energy and passion to create brilliant customer experiences. Skilled at educating those around her, building winning teams and meeting tough challenges she is a fantastic asset to any organisation."
Katy Lomax
CMO Which? Capital One
"A pleasure to work with, naturally collaborative and places a big emphasis on creating the right environment for her people to do their best work and feel valued. Julie also has a real interest in diversity and inclusion which adds to her overall care and commitment to her team ."
Get in Touch.
To chat about what I can do for your organisation.
I'm always interested in design collaboration and speaker opportunities.
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