User Experience Designer

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Freelance: Project for Laithwaites and Direct Wines 2007

Brief - Redesign site to give a more contemporary look and feel. Style to be adaptable to feature seasonal promotions and special offers.
Concept - Using red as the main site colour I showed how this could be used with lifestyle photo imagery
and carried through to a Spring wines promotion with whites and greens. Red would remain the main colour
with a supporting colour palette for each season.

Redesigned Homepage

Redesigned Promotional style page